Now more than ever, getting fast customer feedback has become critical as businesses look to navigate the best ways to communicate with customers. As a result, companies are turning to human insight to help them empathize with new buying behaviors, vet potential solutions, validate messaging, and hear first-hand how new experiences and campaigns are perceived before launch. UserTesting, a leading provider of on-demand human insights, today announced several new enhancements to the Human Insight Platform that streamlines the process of gathering insights and helps all teams build a deeper understanding of their customers than ever before.
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Learn how @UserTesting’s latest #product innovations are helping companies gather fast #customerfeedback
Faster Feedback for Marketers with UserTesting Marketing Insight
Launched , UserTesting Marketing Insight is a solution designed to help marketers get fast feedback on any campaign from existing and potential customers. Marketing Insight is designed to help marketing teams adapt to changing customer needs and get fast video feedback on any concept, campaign, messaging, or creative. With either custom or pre-built templates, marketers can better empathize with their customers and understand the behaviors that directly impact click-through rates, conversion rates, response rates, and other key marketing metrics.
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“What makes Marketing Insight different from other platforms is that you clearly understand the rationale behind customer feedback. You can see and hear genuine moments of joy and frustration and that type of feedback is invaluable,” said Samantha Tazzia, Campaign Planner at Liquid Agency. “Marketing Insight is intuitive and has been easy to use right from the start. It blew my mind to see that I was able to get so much valuable feedback in just about an hour.”
“Marketers have been striving for years to understand customers through clicks, tracking data, simplistic personas, and surveys. They want to understand how to make that emotional connection and get reactions and feedback from customers, but don’t have a fast and simple way of collecting it,” said Michelle Huff, CMO of UserTesting. “With Marketing Insight, we’re creating a solution for these teams to integrate rapid feedback into their creative process from their target audience who can help them write better messaging and build better campaigns.”
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