True Influence, the technology leader of intent-based sales and marketing solutions, announced a partnership with LiveRamp, the leading data connectivity platform that enables the safe and effective use of data. Under the partnership, True Influence can securely upload large data files to LiveRamp to be activated for quick and easy customer access.
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“Working with LiveRamp allows us to easily move our intent data to more customers,” said Brian Giese, CEO of True Influence. “This partnership helps enhance our commitment to provide quality intent data to B2B marketing and sales organizations.”
True Influence is also part of the LiveRamp Marketplace, enabling True Influence customers to discover, assess, and access ethically sourced third-party data globally to achieve improved campaign targeting and customer intelligence. LiveRamp Marketplace exists to bring buyers and sellers together in a neutral and secure environment, grounded in accurate and scalable identity.
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As the leading data connectivity platform powered by core identity capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes, including customer acquisition and retention.
“True Influence is known for providing high-quality intent data that many of our customers seek to help increase their sales,” said Grant Ries, SVP, marketplace and emerging business at LiveRamp. “We’re proud of our partnership with them and look forward to continuing to work together to make data collaboration more effective and efficient for our customers and partners.”