Thryv Holdings, Inc. , the provider of Thryv software, the end-to-end client experience platform for small businesses, announced it is in discussions to acquire Sensis Holding Limited, Australia’s leading provider of marketing solutions serving small to medium-sized businesses (SMBs).
“Sensis represents an extraordinary international expansion opportunity,” said Thryv CEO and President Joe Walsh. “Sensis is a highly respected national player that has long helped Australia’s small businesses to market themselves successfully.”
The acquisition will allow Australia’s entrepreneurs to run their businesses smarter by using Thryv. Australia is experiencing a digital revolution and SMBs are embracing tools to adapt to a rapidly changing landscape. Australia boasts 2.3 million SMBs, which Thryv will target with its small business software. The acquisition will also bring more than 100,000 existing Sensis clients under the Thryv Inc. banner, many of which are ideal candidates for the Thryv SaaS platform.
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“Our success in the U.S. in helping small businesses optimize their operations, coupled with an Australian market that is digitizing, gives us confidence that expanding internationally is a natural step in our long-term growth strategy,” Walsh said. “As we work with ‘unclouded’ businesses, those who have yet to adopt cloud-based software, we know we can create great value for small businesses. The pandemic has hampered small businesses, which are vital to the global economy and local communities, particularly in Australia where many small businesses are just beginning to invest in technology.
Other SaaS companies are not experienced in maximizing cash flow and profitability of a business like Sensis, but Thryv is uniquely qualified in this arena because of its prior experience in delivering accretive acquisitions, and moving clients to Thryv’s SaaS platform will further maximize the value of the Australian assets. The Thryv team has demonstrated how to manage an existing business while reducing debt, methodically delivering SaaS solutions, and converting customers. This provides an attractive Customer Acquisition Cost for our software offering.
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