Winners from across the region honored for excellence in intent-driven ROI and digital innovation
TechTarget, the global leader in B2B technology purchase intent data and marketing services, celebrated the work of a distinguished list of its clients in Asia Pacific (APAC) in a virtual ceremony honoring industry leading marketers and sales professionals.
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“The winners represent the best in our business. Their successes are a testament to the strong results that come when a digital and data-driven program is both conceptualized and executed well.”
This is the second consecutive year that TechTarget recognized excellence in the region with Archer Awards. All the winners take a digital-first approach to engaging prospects and leverage intent data to identify and influence the right buyers at the right time.
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“I’m incredibly impressed with the quality of marketing and sales outreach displayed by these hard-working professionals and market-leading companies,” said Michael Cotoia, CEO, TechTarget. “The winners represent the best in our business. Their successes are a testament to the strong results that come when a digital and data-driven program is both conceptualized and executed well.”
An expert panel selected winners across the same categories used to recognize achievements in North America and Europe.
“With businesses continuing to shift priorities toward digital in today’s environment, this year it’s especially gratifying to celebrate great digital work,” said Jon Panker, Managing Director APAC, TechTarget. “The Archer Award winners have long been committed to putting intent data and digital marketing at the center of their activities.”
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