Tim Frankcom joins to lead social advertising technology company’s global growth strategy
Smartly.io, a leading ad operations and creative automation platform, has hired Tim Frankcom to join its executive team. Joining as Chief Revenue Officer, Frankcom will be responsible for the company’s global growth strategy as it continues to build on five years of rapid expansion since founding.
To meet market demand from businesses relying on Smartly.io’s creative automation, the company doubled headcount to 250 people in the last 12 months and expanded from offices in nine to 17 cities across North America, Europe, Asiaand Latin America. Based in Smartly.io’s London office, Frankcom will lead the global sales and marketing organizations and help scale company operations to ensure the business is equipped for Smartly.io’s next phase of growth as it continues to expand its user base and product offerings.
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“Smartly.io has amassed an incredible customer base and global reach in five short years, and has significantly more growth opportunities to tap into,” said Tim Frankcom, Chief Revenue Officer, Smartly.io. “Marketing is at an exciting point, where automation is really bolstering what brand advertisers are capable of achieving. I’m looking forward to working with the talented team at Smartly.io to get its technology into the hands of even more brands around the world.”
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Frankcom previously served as Executive Vice President of Criteo’s Global Mid-Market Business, building the sales and business development departments to over 500 people globally, and as a Senior Director at Yahoo Europe, where he ran their inside sales teams across Europe.
“Working closely with customers to expand our solutions and solve their challenges has fueled our first phase of growth and kept us on the leading edge of social advertising technology,” said Kristo Ovaska, founder and CEO, Smartly.io. “But it’s still early days and we have big ambitions to take the company to the next level. Tim shares in that vision, and his 20-plus years’ experience and deep expertise in the advertising ecosystem will be invaluable in achieving that.”
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