Organizers of the Sales 3.0 Conference announced the agenda for its upcoming virtual Sales 3.0 Conference on April 21-22, 2021. Speakers will share best practices to help B2B sales leaders excel in the new virtual world.
The theme of the conference is Sales Growth Strategies in the Age of Digital Transformation. Attendees will come away with actionable insights on the following topics:
● Leveraging video as a key component of your sales strategy
● Finding sales success in a post-pandemic economy
● Preparing your sales reps for cold calls
● Enabling your sales team to excel at remote selling
The two-day conference will offer attendees the opportunity to network virtually with other B2B sales leaders who share similar professional goals, interests, and challenges.
According to Sales 3.0 Conference host and Selling Power magazine founder Gerhard
Gschwandtner, “the sales profession was facing digital disruption long before the pandemic. Now, as we chart the path forward, it is more important than ever that sales leaders and teams are equipped with the right skills, tools, and mindsets to succeed in a virtual world. This conference convenes industry experts and thought leaders who have figured out what it takes to generate revenue growth in a remote environment.”
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Sessions will include:
1. Using Video to Stand Out and Get Ahead of Competitors
Buyers today expect on-demand visual content to connect and learn. Yet most sellers still rely on emails to attract new leads and communicate with prospects. In this session, Tyler Lessard, Chief Video Strategist, Vidyard, and author of The Visual Sale will share tactics for using video emails, personalized video messages, video-based demonstrations, and other visual content to build more impactful relationships and maximize face time with clients in a virtual world.
2. What’s in the CARDS? 5 Post-Pandemic Sales Strategies
Everything we knew about clients and consumer behavior has changed recently, and—to drive success in a post-pandemic economy—our approach must change as well. Cherilynn Castleman, Managing Partner/Executive Coach for CGI will share ways to drive exponential revenue growth in a post-pandemic economy by creating authentic connections and strengthening client relationships.
3. Pre-Call Research: A Popular Waste of Time Exposed
Most experts recommend pre-call research before any cold outreach. However, in the case of cold calling, pre-call research often decreases your chance of success because it detracts from conversations, relies on guessing, and ignores the human element of sales. In this presentation,Chris Beall, CEO, ConnectAndSell exposes the fatal flaw in this popular practice.
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