“Executives-as-a-Service” firm welcomes CMO specializing in high-velocity demand generation for SaaS and growth companies
Chief Outsiders, one of the nation’s fastest-growing management consulting firms, has announced the addition of digital marketing and go-to-market strategy specialist Jeff Loeb to its team of fractional CMOs.
Drawing from more than 20 years of SaaS, software, technology, and cloud expertise wielded within organizations ranging from start-ups to the Global 2000, Loeb partners with emerging company and mid-market business executives to accelerate revenue, increase pipeline, build awareness and optimize marketing ROI. Loeb couples go-to-market strategy and digital marketing expertise to accelerate new customer acquistion and increase customer lifetime value.
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Prior to joining Chief Outsiders, Loeb served in executive marketing roles including Chief Marketing Officer at Vidyard, a SaaS video platform, Chief Marketing Officer and executive vice president at IT Management software firm Ipswitch, and vice president of global marketing at application performance management software company dynatrace.
While serving at these enterprises, Mr. Loeb drove awareness, leadership recognition, and revenue acceleration, growing dynatrace from $35M to $300M in revenue , and increasing revenue by 50% annually at Vidyard. Additional success stories include growing cloud pioneer Navisite from $10M to $100M in revenue, and driving eight company website redesigns, resulting in 50-80 percent increases in conversions and traffic.
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“SaaS, cloud and technology businesses, in order to stand out and succeed, require compelling and persuasive digital and content marketing strategies to uniquely position their brand, attract new traffic, drive conversions, and rapidly land and expand,” said Slade Kobran, Managing Partner of Chief Outsiders’ Northeast team. “Jeff is an invaluable ally for B2B SaaS startups and mid-market companies alike who need assistance in creating high-velocity, low-friction customer acquisition and growth.”
Loeb earned his Bachelor of Science degree in Electrical and Computer Engineering from the University of California, Santa Barbara, and his MBA from the MIT Sloan School of Management. He is the founder of the MIT CIO Symposium, the largest CIO event in the Northeastern United States.
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