Pulpo Media, an Entravision Communications Corporation (NYSE: EVC) company, today announced the appointment of Laura Willis to Vice President of Digital Sales, effective immediately. Reporting to Solange Curutchet, Ms. Willis will be responsible for managing national sales in the U.S. and will be based in New York.
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“Laura has extensive strategic advertising media experience in executive agency and sales roles. Her ability to attract clients and build relationships through her expertise in Hispanic marketing will prove invaluable to Pulpo Media. We are happy to have her re-join the Pulpo team and look forward to benefiting from her leadership,” said Solange Curutchet, Executive Vice President at Pulpo Media.
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Prior to her appointment, Ms. Willis was Director of Integrated Sales at Meredith/People en Español in New York. Before that, she was Senior Sales Director at Pulpo Media where she leveraged her agency experience to create and sell through customized integrated solutions across the Entravision platform.
“Pulpo is the premier Hispanic ad network that provides exceptional reach and market insights to advertisers. I’m excited to rejoin the Pulpo family and drive awareness of its unique capabilities and platforms that effectively connect advertisers with consumers,” said Willis.
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