Pega receives highest product scores for B2B, B2C, and Indirect/Relationship Sales Use
Pegasystems Inc. the low-code platform provider that builds agility into the world’s leading organizations, today announced it has been recognized by Gartner, Inc., in its 2022 Gartner Critical Capabilities for Sales Force Automation (1) report. Among the three Use Cases examined in the report, Pega received the highest score in the B2B, B2C, and Indirect/Relationship Sales Use Cases for Pega Sales AutomationTM for the second consecutive year.
Gartner evaluated 14 sales force automation (SFA) vendors based on 12 core sales execution capabilities and how they apply to three specific use cases. These include capabilities such as guided selling, activity management, opportunity management, forecasting management, and platform and integration.
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In the report, Gartner explains: “Gartner considers SFA to be a foundational technology that should be implemented to automate an organization’s core sales processes while also improving the seller’s ability to engage with buyers via customer interaction touchpoints.”
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Pega Sales Automation is an industry-leading, AI-powered sales execution and engagement tool built on Pega PlatformTM, Pega’s low-code platform for AI-powered decisioning and workflow automation. Pega Sales Automation helps businesses better understand their customers as well as predict and drive the right insights by simplifying and infusing intelligence into sales processes. With Pega, sellers can focus on the right leads and opportunities based on propensity to purchase to achieve the greatest outcomes.