The Marketplace Performance Score is a first-of-its-kind metric that gives ecommerce leaders greater fidelity into the health and performance of their brand on global ecommerce marketplaces
Pattern, the premier platform for global ecommerce, announced the launch of the Marketplace Performance Score™ (MPS™) — a new ecommerce industry metric designed to help leaders understand the health and performance of their brand on global ecommerce marketplaces.
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“The Marketplace Performance Score provides a powerful way for leaders to simply and transparently assess how their ecommerce strategies are performing relative to their competition and where they can optimize to maximize their brand’s ecommerce revenue potential.”
Developed by Pattern’s data scientists, MPS holistically measures the ecommerce performance of a brand’s top products across three key drivers and 16 dimensions that impact a brand’s ecommerce revenue growth. The result is a score from 1-10 that helps brands in an ever-increasing array of industries — including tools, direct selling, and pet products — measure their performance relative to their competitors.
“For too long, brands have lacked a data-driven methodology to gauge the health of their ecommerce presence relative to their competitors,” said Pattern Co-Founder and CEO David Wright. “The Marketplace Performance Score provides a powerful way for leaders to simply and transparently assess how their ecommerce strategies are performing relative to their competition and where they can optimize to maximize their brand’s ecommerce revenue potential.”
The Marketplace Performance Score has been an integral and exclusive part of Pattern’s offering to its partners for years and is now being made available for the first time for public use. The new standard is a measurement of the following key drivers that impact revenue growth:
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Traffic
- Paid Traffic — the effectiveness of a brand’s advertising efforts, including keyword strategy, ad programs, and ad tactics
- Organic Traffic — how well a brand is capturing organic traffic within its category
- Marketplace Coverage — the number of global marketplaces (such Amazon, eBay, and Walmart) where a brand’s products are offered
Conversion
- Listing Titles, Bullets, and Description — the degree to which a brand is utilizing best practices for titles, bullet points, and descriptions
- Listing Images and Videos — how well a brand is using high-quality and optimized multimedia to convey product features and benefits
- Content — how well a brand is conveying its voice and branding across a marketplace
- Ratings & Reviews — how well a brand’s products are being accepted by marketplace shoppers
- Competitiveness — the degree to which a brand effectively utilizes promotional elements on its product pages
Price
- Channel Conflict — the likelihood that an online marketplace will undercut a brand’s brick and mortar retail partners on other platforms and channels
- Number of Sellers — the number of unique entities selling a brand’s products on a given marketplace
- Product Compliance — a measure of the stability of the price of a brand’s products on a given marketplace
- Cross-Channel Consistency — an assessment of the price consistency of a brand’s products across ecommerce marketplaces and D2C websites