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SalesTech Star

Nuvei and European Payments Initiative Launch Wero Payments for European eCommerce Merchants

By STS News Desk on November 19, 2025

CamperDays among the first online businesses now accepting Wero through Nuvei’s platform

Nuvei announced that its eCommerce merchants have started processing transactions via Wero, the innovative digital wallet of the European Payments Initiative (EPI). Wero is designed to deliver instant, secure account-to-account payments across Europe.

Earlier this year, Nuvei were among the very first payment processors to complete a Wero transaction in a testing environment, and is now one of the first processors to begin processing merchant transactions. Wero enables instant account-to-account (A2A) payments through SEPA Instant Credit Transfer protocols, allowing consumers to pay securely and directly from their bank accounts in seconds.

For merchants, adding Wero expands consumer choice at checkout, reduces payment processing costs, and accelerates settlement, enhancing both conversion and cash flow. According to Statista, nearly 60% of European consumers say they are more likely to complete an online purchase when offered their preferred local payment method. The Baymard Institute identifies lack of preferred payment options as one of the top causes of cart abandonment, cited by over 9% of shoppers. Deloitte research further shows that merchants offering a broader mix of payment methods can see conversion rate improvements of up to 20% and stronger customer loyalty.

Read More: SalesTechStar Interview with Eric Willcox, CRO at Precisely

With over 46 million users in Europe[4], adoption of Wero as a preferred payment method in the region is already sizeable. Over 100 million P2P transactions, valued at more than five billion euros, have already been completed via the digital wallet.

Phil Fayer, Nuvei Chair and CEO, said:

“Going live with Wero is another example of how Nuvei enables merchants to offer the most advanced and locally relevant payment methods through a single integration. Today’s consumers expect flexibility, speed, and security at checkout, and Wero delivers on all three. We’re proud to help European merchants like CamperDays capture more sales and build trust with their customers.”

Martina Weimert, CEO of EPI, added:

“Seeing Wero live in ecommerce checkouts through Nuvei is an exciting milestone for European payments. Wero simplifies the payment experience for consumers while providing merchants with a cost-efficient alternative to traditional cards. Nuvei will bring an important contribution in driving the adoption of a truly European payment solution that strengthens the continent’s financial sovereignty. We are looking forward this cooperation.”

Read More: AI-Powered Sales Assistants: A New Era Of Smarter Selling For Small Businesses

CamperDays, a leading online campervan rental platform, is among the first merchants now accepting Wero in its online checkout via Nuvei.

Max Schmidt, Managing Director of CamperDays, said:

“At CamperDays, we’re committed to making travel booking as simple and secure as possible. Adding Wero as a payment option through Nuvei gives our customers a fast, trusted way to pay directly from their bank accounts. Offering more choice at checkout helps us meet diverse preferences and deliver the best possible booking experience.”

This launch expands Nuvei’s continued expansion of its alternative payment method (APM) portfolio, empowering merchants to offer localized, consumer-preferred experiences through a single integration.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

account-to-account (A2A) paymentsalternative payment method (APM) portfolioEuropean eCommerce MerchantsEuropean PaymentsNewsNuveisales technologySales Technology NewssalestechWero Payments
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