Strategic acquisition will allow retailers to deliver personalized UGC experiences to online shoppers as they increasingly demand authenticity from brands
Nosto, an AI-powered commerce experience platform, announced it has acquired Stackla, a global visual content marketing platform. This transaction marks the first acquisition for Nosto.
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As online shopping accelerates and we crave human connection, consumers increasingly seek the real and relevant UGC they trust to help them make purchasing decisions – Jim Lofgren, CEO at Nosto
“As online shopping accelerates and we crave human connection, consumers increasingly seek the real and relevant user-generated content (UGC) they trust to help them make purchasing decisions,” said Jim Lofgren, CEO at Nosto. “At the same time, brands are struggling to create enough engaging and diverse content to deliver the types of authentic, personalized experiences consumers expect. By pairing Stackla’s unrivaled UGC platform with Nosto’s leading commerce experience platform, we can solve this problem for brands—giving them the ability to create more meaningful shopping experiences that drive results.”
UGC has become an effective way for marketers to connect with shoppers—especially in the last year. Research shows 79% of consumers say UGC highly impacts their purchasing decisions. Additionally, customers are 6x more likely to purchase a product if the page includes pictures from social media. Innovative retailers produce more effective marketing strategies when they display UGC created by loyal customers. By incorporating Stackla’s market intel and deep expertise in UGC, brands using Nosto to create one-of-a-kind shopping experiences will be able to automate how they curate and publish high-converting content.
“Stackla’s mission has been to help brands weave powerful customer stories throughout their marketing using authentic user-generated visuals,” said Damien Mahoney, CEO and Co-founder at Stackla. “By joining forces with Nosto, we aim to transform the way brands interact with shoppers—offering inspiration, building trust, shortening paths to purchase, and boosting sales.”
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Nosto will soon offer Stackla’s AI-powered platform to brands enabling them to:
- Automate the discovery, curation, management, publishing and optimization of UGC
- Centralize all digital assets—building rich libraries of authentic visual assets available to all relevant teams
- Leverage AI-powered content curation and recommendations to continuously publish better content with less effort
- Build their own creator communities to grow content and customer loyalty
In addition to retailers, Stackla also serves businesses in travel & hospitality, education, CPG, food & beverage, automotive, and leisure industries. Stackla’s portfolio of clients includes Canon, Lush Cosmetics, Trek Bicycle, Kathmandu, and Nintendo.
Terms and conditions of the acquisition were not disclosed.
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