MySize, Inc, the developer and creator of e-commerce measurement solutions, announced the launch of an industry-first avatar solution that mirrors online shoppers’ bodies for virtual, gamified try-on experience. Shoppers can now visualize how clothing will look on them in a much more interactive way, driving engagement and conversions.
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MySizeID, which leverages sensors already built into customers’ smartphones, allows customers to purchase clothing knowing they will get the perfect fit every time. Adding an avatar paired with MySize’s highly accurate sizing strengthens the shopping experience even further by providing customers with a big picture overview of exactly how the apparel they are purchasing will fit. This combination of highly accurate sizing and visual comprehension means that customers are far more likely to order the correct size, leaving them with positive feelings towards the retailers, fostering loyalty, and preemptively stopping returns.
The new release marks an important milestone in the gamification of the retail shopping process. By combining highly accurate sizing with avatar technology, the customer not only receives valuable information about how clothing will fit, but gets to turn that information into an interactive experience that adjusts with the customer. The avatar allows customers to experience an engaging fitting process without providing any personal photos to obtain their size.
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Online apparel sales reached a peak of nearly $800 billion in 2020, but much of that money does not stay in retailers’ pockets. It is estimated that up to 40% of all clothing purchased online is returned, thanks in large part to vanity sizing and a lack of standardized sizing across brands that leave customers bewildered about their true fit. These return rates have left e-commerce retailers struggling to keep up with costly reverse logistics and losses — not to mention the environmental damage from more trucks on the road and returned products that are dumped in landfills.
“It’s one thing for customers to have the peace of mind that they’re obtaining their correct clothing size in a brand. It’s a new level entirely to be able to virtually try on the product and actually understand how it will look in real life,” said Ronen Luzon, CEO, and Founder of MySize. “We are confident that this advanced feature will increase our customers’ willingness to engage and shop online, now that they can get what is essentially a full dressing room experience at home.”
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