Mobi, the largest wireless provider based in Hawaiʻi, announced that it has selected BillRun! as its BSS platform for its expansion to the mainland United States.
Mobi launched in 2005 as the only wireless provider dedicated to providing affordable and reliable wireless service across Hawaiʻi. The company plans to launch no contract, no credit check wireless service with a new, straightforward plan and simple, low cost pricing throughout the mainland United States later this year.
“When we made the decision to grow the Mobi brand to the mainland, we knew that having a modern billing and customer care solution was critical to delivering a great experience for our customers both here in Hawaiʻi and throughout the U.S.,” said Justen Burdette, chief executive officer of Mobi. “As an open source platform, BillRun! provides us tremendous flexibility and scalability, backed by their extensive product, engineering, and operations expertise. Their success in tailoring the BillRun! suite to meet the unique needs of a number of both established and disruptive telecom providers around the world speaks for itself, and we’re excited to be the first wireless provider in the U.S. to leverage their innovative technology and deep experience.”
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“As an established regional wireless provider, Mobi recognized that the need for a flexible and scalable billing system was key to the success of their expansion strategy,” said Ofer Cohen, chief executive officer of BillRun. “We are proud to have developed an integrated suite of billing, CRM, and a modern customer self-care portal to support innovative wireless providers like Mobi. The BillRun! customer onboarding and engagement process makes the customer experience easy, simple, and fully automated. Customers onboard themselves, without any manual intervention, and can complete the entire sales process within a couple of minutes. The customer portal includes self-care for the digital era, which enables the customer to manage their account and mobile service with a click of a button, using their desktop or smartphone.”
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Mobi will utilize the BillRun! platform to enable its industry-first, app-based customer onboarding, including a simple three-step “Switch to Mobi” tool powered by digital wallets like Apple Pay and eSIM provisioning for compatible devices like the iPhone Xs, iPhone Xs Max, iPhone Xʀ.
“As our first wireless project in the United States,” Cohen added. “We have worked closely with Mobi and others in the industry to understand the unique needs of MNOs and MVNOs in this market. We believe there’s a significant opportunity to bring a disruptive BSS solution to wireless providers in North America that enable greater flexibility and cost savings than the monolithic legacy systems that dominate the industry today.”
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