Anand Tharanathan joins MetaCX exec team after a three-year run as a product research executive for the social media giant
MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Anand Tharanathan to the newly created role of Chief Product Officer. Tharanathan joins MetaCX from Facebook where, as the head of user experience research, he led end-to-end product research for Facebook Search, Identity, News and the overall App Platform. In this role, he was responsible for bringing a user-centered perspective to the forefront, impacting product strategy for a variety of products, across conceptualization, ideation, development and launch. Before Facebook, Tharanathan held executive leadership positions at Angie’s List and Fjord, the design and innovation division of Accenture Interactive.
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“Anand is an innovator of the highest level and we are delighted he has joined our team”
“Anand is an innovator of the highest level and we are delighted he has joined our team,” said Scott McCorkle, co-founder and CEO of MetaCX. “His experience is uniquely suited to our mission to digitally transform the way companies manage relationships with other companies. The scope of enterprise software has traditionally been limited to one organization, when business is actually conducted in a connected network of many businesses. Anand will help MetaCX bring this ecosystem thinking to the next generation of B2B SaaS.”
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At MetaCX, Tharanathan will lead the product organization, including product strategy and management, research, design and delivery, working closely with the existing technology and go-to-market teams. He will report to McCorkle.
“I was instantly attracted to the impressive strategic vision at MetaCX, and the opportunity to build B2C-like product experiences for B2B companies,” said Tharanathan. “I’m thrilled to join Scott and team in building category defining products and experiences focused on user-centered value creation.”
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