The adoption of Partner Hubs by leading SaaS and enterprise software vendors is now augmented by programmatic onboarding of verified service providers.
UK-based MeasureMatch is announcing the expansion of its Partner Hubs programme in response to rapid customer growth, demand for a broader range of enterprise systems and data professional services, and insights from a survey of professional services providers.
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SaaS and enterprise software vendor ecosystems, impressively cataloged by HubSpot’s Scott Brinker, FirstMark’s Matt Turck and others, have catalyzed the formation of a cottage industry of professional services consultants and consultancies.
Microsoft, for example, sees thousands of channel partner applicants each month, the HubSpot Solutions Directory lists nearly 5,000 service provider partners, and Boston Consulting Group noted in May 2020 that the marketing ecosystem in Europe alone includes nearly 60,000 agencies and consultancies.
According to research conducted by MeasureMatch in Q3 2020, two thirds of consultancies, agencies, systems integrators and solo consultants are either actively expanding their partnerships (42%) or want to start partnering (23%) with software vendors for product sales and/or to augment their services revenue, but they don’t have the tools to do it.
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The study also found that 60% of technology vendors rarely or never introduce their customers to services partners.
And yet, according to former Procter & Gamble Vice President for IT and Shared Services, Tony Saldhana, 70% of digital transformation initiatives are failing.
This nexus between the exploding and colliding worlds of software vendors and services providers is where the expansion of MeasureMatch’s Partner Hubs programme is adding value – for buyers and providers of systems and data services and the technology vendors in need of them to better land and expand product adoption, integration and value.
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