The partners won the award for an innovative program that boosted Vodafone UK’s trade-ins into the lead position in terms of customer satisfaction.
MCE Systems and Vodafone UK’s trade-in guarantee program has won the “Best Customer Experience” prize at the 2023 Digital Transformation Awards.
The program leverages MCE’s highly accurate, AI-powered remote grading technology, which gives customers the ability to trade in their devices by starting digital first on the app. It’s part of its digital-first device lifecycle management platform (dDLM).
Vodafone deployed the tech to deliver a guaranteed price to subscribers via its MyVodafone app. This gave customers more control over the transaction and improved their trust in achieving the final price.
The successful collaboration resulted in a boost in trade-ins for Vodafone for the program duration.
There’s a potential environmental benefit to the digital-first trade-in concept too. For every one million phones reused, 48 metric tons in CO2 emissions are avoided, so programs like MCE’s have the potential to boost the circular economy.
“Incorporating MCE into our mobile Proposition Vodafone EVO has allowed us to differentiate our world class Trade In proposition in the UK,” said Max Taylor, Chief Commercial Officer.
“Our joint program delivered incredible results for Vodafone UK and its customers,” said Dr. Robert Hackl, MCE’s CMO and Global President. “We are thrilled to be recognised by the Digital Transformation Awards for our commitment to enhancing customer experience through our digital-first device lifecycle management platform (dDLM).”
Read More: SalesTechStar Interview with Frida Ottosson, VP of US Sales at Cognism
The Digital Transformation Awards is an independent program sponsored by KMPG. It celebrates outstanding achievements in the delivery of digital technologies that enhance business processes, customer experience, or cultural change.
Read More: Introducing AI-Backed Sales Forecasting: 3 Tips to Align RevOps and Sales Ahead of Implementation
MCE and Vodafone joined other esteemed 2023 winners including AstraZeneca, Lloyds Banking Group, Sony Pictures Entertainment, and Virgin Media O2 in partnership with NTT DATA.
The Digital Transformation Award marks another major accomplishment for MCE Systems. It follows similar recognition at the Merit Awards Telecoms 2023 for its dDLM platform, and its double Gold win at the Globee Awards for Information Technology.