LYONSCG delivers a cross-cloud unified experience with Salesforce Commerce Cloud and Marketing Cloud
Lyons Consulting Group (LYONSCG), part of the Capgemini Group, announced that it helped lead the redesign of iconic resort wear brand Lilly Pulitzer’s online presence. To enhance the customer experience across channels, LYONSCG provided digital marketing, design, consulting and support services, including implementations of Salesforce Commerce Cloud and Marketing Cloud for the new website: www.lillypulitzer.com.
“We have a mission to deliver superior digitally-driven retail experiences to our customers, and our new platform implementation gets us closer to achieving that mission,” said Kimberly Williams-Czopek, VP of Digital Commerce at Lilly Pulitzer.
Kimberly added, “We chose LYONSSCG because we wanted a partner who could get us to the multi-cloud implementation finish line fast.”
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LYONSCG developed a stable and efficient solution on the Salesforce Commerce Cloud that includes key integrations with several third-party vendors, multi-ship capabilities, buy online/ pickup in store, and store locator functionality.
The company also turned to LYONSCG to implement Salesforce Marketing Cloud. With Salesforce Marketing Cloud, Lilly Pulitzer is able to know more about its consumers with powerful data management, personalize the experience with relevant email communications and engage with them throughout their entire journey. LYONSCG’s digital marketing strategists helped Lilly Pulitzer build customized consumer journeys within Marketing Cloud in order to improve the consumer experience and engagement. Additionally, LYONSCG’s strategists created marketing campaigns that segment different types of buyers and report on subscribers.
Salesforce Commerce Cloud and Marketing Cloud easily integrate as a cross-cloud solution. The LYONSCG experience design team created custom, responsive template designs for the new marketing and transactional emails.
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“Lilly Pulitzer is an iconic brand that continues to inspire shoppers of all ages, and we are excited to be working on this cross-cloud initiative,” said Dave Barr, Co-Founder and Executive Vice President at LYONSCG, part of the Capgemini Group.
Dave added, “This project is a testament to the hard work and collaboration of several LYONSCG practices, and truly underscores the extensive scope of our digital commerce and marketing capabilities.”
The brand traces its roots back to 1959 when a young Lilly Pulitzer moved to Palm Beach and opened a juice stand. The sleeveless “shift dresses” Lilly wore to hide the juice stains became an instant hit, and the clothing label was born. Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is now more popular than ever and continues to create authentic printed styles straight from the in-house print design studio.
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