Kroger expands DoorDash relationship, gaining incremental customers and occasions, plus new retail media channels
Starting October 1, nearly 2,700 Kroger stores will launch on DoorDash, giving customers nationwide access to fresh and affordable groceries in as little as an hour
DoorDash, a global leader in local commerce, and The Kroger Co., America’s grocer, announced an expansion of their relationship to bring Kroger’s full grocery assortment, including fresh food, exclusive Our Brands products, and affordable everyday essentials to customers. Through the expanded relationship, Kroger will make shopping easier for customers, leverage the company’s growing store network in new ways, and attract new households and incremental shopping occasions.
Customers want the convenience of on-demand delivery paired with value and savings from their favorite local grocer. Kroger has long been one of the most searched and requested grocers on DoorDash. Beginning October 1, customers can shop Kroger’s full grocery assortment — from fresh foods to household staples, including its popular Our Brand products — across banners like Mariano’s, Fred Meyer, Ralphs, and Harris Teeter, all on DoorDash. Along with fast delivery, they will enjoy Kroger deals, everyday affordability, and loyalty program discounts seamlessly integrated into the DoorDash app.
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“Customers are looking for more convenient ways to shop at their local Kroger store, and delivery is an increasingly important way they engage with us. We want to provide customers what they want, how they want it, without asking them to compromise on value,” said Yael Cosset, Executive Vice President and Chief Digital Officer for Kroger. “Today marks another step in our journey to simplify customers’ lives. We are bringing our high-quality, fresh, full grocery assortment to new customers. We are making it easier to shop in the way that best fits their day. And we are offering lower prices and more relevant offers to drive more traffic, which increases the data we use to power our retail media business.”
“With Kroger now on DoorDash nationwide, millions of customers can shop the largest grocer on our platform with the convenience of on-demand delivery,” said Prabir Adarkar, President and Chief Operating Officer of DoorDash. “This expansion brings customers access to Kroger’s full assortment across fresh food, household essentials, and its popular private-label brands, all at affordable prices and deals they already know and trust. It’s a milestone that reflects our shared commitment to giving households more choice, value, and convenience in how they shop for groceries.”
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Kroger will reach incremental new customers and serve new occasions through its launch on the DoorDash Marketplace. Tens of millions of DoorDash customers seeking fresh groceries and household essentials will be able to shop Kroger’s Family of Stores directly on DoorDash. The companies will also collaborate on joint innovation, beginning with retail media, insights for brand partners, and new delivery models that leverage Kroger’s store network and DoorDash’s technology to help brands grow and engage customers in more relevant ways.
DoorDash launched on-demand grocery delivery in 2020. Since then, DoorDash has continued to provide grocers with tools and technology to reach new and returning shoppers across multiple channels. In Q2, over 25% of DoorDash’s global monthly active users ordered from new verticals, including grocery, and more consumers in the U.S. ordered groceries through DoorDash than ever before.* Globally, DoorDash serves more than 42 million monthly active users.** The expanded relationship with Kroger marks the next chapter in making fresh food more accessible, with delivery integrated into the everyday shopping experience.