Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, announced that while economic activity has declined by 12% since March 14, 2020, their customer engagement index has increased by over 77%. Used in over 150 countries by millions of end-users, Kaon has quickly become the dominant expert in the field of B2B digital customer engagement.
Kaon’s sales and marketing applications have transcended the cancellation of trade shows and in-person engagements, as sellers turn to video conferencing for virtual meetings, briefings and events amidst the COVID-19 crisis. These interactive applications have brilliantly transformed the sellers’ ability to effectively engage customers and communicate complex product/solution stories, virtually. Rather than using static PDFs, passive videos or boring slide presentations on video conferences, Kaon’s applications put prospects and customers in the driver’s seat to uncover a company’s unique value differentiation, transferring knowledge and elevating buying discussions.
The software company kicked off 2020 with multiple accolades. Gavin Finn, CEO & President of Kaon was named one of The CEO Forum magazine’s 10 Customer Experience Industry Leaders in the category of Digital Transformation. To be considered a Transformative CEO, executives must create new value that reinvigorates a company, reinvents an industry or reboots society. The company was also named one of CIO Applications Top Sales Technology Companies in 2020.
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Not only is Kaon winning awards, but they are giving clients the tools to be award-winners as well. Kaon and customer Ricoh USA won an Award of Excellence in the Integrated Campaign category for Ricoh’s Print Solutions Application. Additionally, Kaon earned an Award of Excellence in the Marketing Effectiveness category based on a digital customer engagement application they developed for the world’s leading independent, end-to-end IT services and solutions company. This same customer was also awarded a 2020 Killer Content Award by The Finnys for developing an interactive, visual application on the Kaon platform to demonstrate the value of its latest product.
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