Leading restaurant commerce platform launches smart tech technology to streamline guest experience at restaurants, food halls, hotels, festivals and other event venues
Debuting at FSTEC September 19-21
GoTab, a leading restaurant commerce platform, announced the launch of its radio-frequency identification technology (RFID) designed to simplify mobile ordering and payment for guests at restaurants, food halls, hotels, festivals and other event venues. Through smart tag technology, RFID allows consumers to charge items from participating locations back to a single key card or wristband, creating a seamless ordering and payment experience for guests and driving increased transactions for vendors.
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“As the world continues to shift to digital, consumers want the same, quick commerce experience that they have with food delivery or online shopping, on-premise,” said GoTab Co-Founder & CEO, Tim McLaughlin. “With RFID, we are expediting commerce, empowering operators with the tools to increase transactions and drive revenue while generating a quick and holistic experience for the consumer.”
Built for convenience, GoTab’s RFID solution empowers operators at single- and multi-unit restaurants, food halls, festivals and other entertainment venues to provide a quick and easy commerce experience. In advance of the event or upon entering the location, guests receive a branded key card or wristband unique to each person, to which they can allocate funds from a credit or debit card. From there, guests can charge food or retail items from multiple merchants back to a single tab with a simple tap of the card or band at each purchase station. Payment is then received through the pre-allocated funds, or charged back to a hotel stay or restaurant tab to be paid at the end based on the venue and usage. Additionally, the technology enables an automatic refund for guests if they spend less than what was loaded onto their card or band.
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The launch of RFID comes on the heels of GoTab’s new offering that empowers multi-operator locations such as food halls, festivals, stadiums and others, to automate vendor payouts while enabling a streamlined ordering and payment experience for guests through a single QR-code. RFID, coupled with this multi-operator functionality, accelerates GoTab’s mission of helping hospitality businesses optimize operations and drive sales through advanced mobile ordering and payment solutions.