GetResponse Bolsters Digital Marketing Platform for SMBs, Enterprises

GetResponse announces significant enhancements to its all-in-one marketing platform for SMBs and enterprises, strategic hires and continued global expansion.

GetResponse today announced significant enhancements to its all-in-one marketing platform for SMBs and enterprises, strategic hires, and continued global expansion that enables small business owners and digital marketers to successfully build and grow their businesses.

Enhanced Digital Marketing Platform Boosts Performance for SMBs, Enterprises

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With more than two million lines of code already written this year, GetResponse has further enhanced its digital and email marketing platform. Earlier this year, the company introduced new fields to ensure GDPR compliance, making it easier for small business owners to run effective online marketing campaigns. To further support small business owners, GetResponse strengthened its e-commerce capabilities and introduced its library of marketing automation templates. This enables customers to easily create compelling and profitable marketing campaigns with the added assurance they are complying with GDPR. Furthermore, the company offers an all-new GetResponse account panel supporting 27 languages, along with a CRM system to manage sales pipelines in one interface.

For enterprises, GetResponse easily integrates CRM applications, ecommerce platforms, and analytics. The all-in-one platform supports a closed loop marketing cycle that’s built on attracting and engaging prospects and customers, creating eye-catching emails, running analytics on campaign performance, and combining marketing with customer transaction emails including order confirmations, receipts, notifications, and more. This makes it easier for digital marketers to focus on what they do best – developing more strategic, targeted and profitable campaigns.

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“Celebrating 20 years as a pioneer and leader in email marketing, GetResponse continues to invest in its technology and teams to better support its growing global customer base,” said Simon Grabowski, CEO, GetResponse. “Our platform is now available in 27 languages and the demand for GetResponse has never been stronger. We’re on track for a double-digit increase in headcount over the next year as we’re actively hiring in all of our offices.”

Strategic Appointments Support Continued Global Growth

With offices throughout Europe, U.S. and Asia, GetResponse recently opened its Latin Americaheadquarters in Brazil, the world’s fastest growing region for e-commerce. As part of its continued growth and global expansion, GetResponse made two strategic appointments. The company promoted Malgorzata Mikulska to the position of Vice Director of Customer Support and appointed Courtenay Tieg Worcester to Marketing Director in the United States. Mikulska comes with more than a decade of experience in managing call centers and strengthening customer relationships. Prior to joining GetResponse, she held operations and customer support positions at Boeing and Sykes. Courtenay Worcester is responsible for the strategy and execution of U.S. marketing campaigns in support of the company’s enterprise solutions. Courtenay joins GetResponse from Seismic Software and brings a strong background in marketing including strategy, events, social media, advertising, and email marketing.

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