Forrester Opens Award Nominations In Europe, The Middle East, And Africa To Recognise Excellence In B2B Marketing, Sales, And Product Functions

B2B organisations that align their growth engine will be honoured at Forrester’s B2B Summit EMEA

Forrester is opening calls for nominations in Europe, the Middle East, and Africa (EMEA) for its B2B Return On Integration Honours and B2B Programmes Of The Year Awards to recognise B2B organisations with outstanding achievements in marketing, sales, and product functions resulting in growth. Honourees will be recognised at Forrester’s B2B Summit EMEA, being held in London, and digitally, 10–11 October 2023.

Nominations for both award categories are open to companies in EMEA with more than 1,000 employees. Forrester invites nominations from chief marketing officers, chief sales officers, chief product officers, and other marketing, sales, and product leaders.

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The nomination criteria for Forrester’s two awards are as follows:

• B2B Return On Integration (ROI) Honours. These awards showcase organisations that have achieved strong cross-functional alignment across marketing, sales, and product functions — the B2B growth engine — to improve company performance, deliver customer value, and drive revenue.
• B2B Programmes Of The Year (POY) Awards. These awards recognise outstanding achievements within specific areas of marketing, sales, and product functions based on the successful implementation of research, frameworks, and best practices to improve functional performance. To apply, an organisation must demonstrate how it implemented a modern, revenue-focused strategy, process, or initiative to help the company grow.

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“We look forward to receiving nominations from EMEA companies for Forrester’s B2B ROI Honours and B2B POY Awards,” said Forrester Vice President and Research Director Paul Ferron. “These awards showcase businesses that have aligned their growth engine around customer value to drive better outcomes for customers — and tangible results for them.”