Fluent, Inc., a leading data-driven performance marketing company, announced that the Company has appointed Andrea Haldeman as Senior Vice President of Sales, effective immediately. In this role, Haldeman will build and drive Fluent’s global sales strategies, client engagements and sales performance across all of Fluent clients, solutions and services.
“We are delighted to welcome Andrea to the Fluent team. Her broad sales and client capabilities will propel Fluent to continued success across the client experience and lifecycle,” said Matthew Conlin, President.
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Andrea comes to Fluent with a proven track record of delivering transformational business results, leveraging over 20 years of experience in big data, analytics, and digital advertising solutions. Prior to joining Fluent, Andrea served as Chief Revenue Officer at Inuvo, where she led sales, account management, publisher operations, and launched their AI driven digital media prospecting solution. Previously, Andrea served as Senior Vice President of Sales at Infogroup Targeting Solutions and in multiple senior level roles within Acxiom.
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“I am very excited to join the Fluent team to lead sales into the next chapter of explosive revenue growth,” commented Haldeman. “Fluent’s granular and permissioned first-party data, coupled with a robust performance marketing platform, enables Fluent to deliver powerful and unique customer acquisition, retention, and growth solutions for our clients.”
The addition of Ms. Haldeman to the leadership team at Fluent is designed to better support the evolving needs of Fluent’s business, particularly in recent strategic business investments and decisions, enhanced sales partnership with Fluent’s business units and a more cohesive and successful customer relationship and experience. Daryl Colwell, former SVP of Sales, will be transitioning to lead Fluent’s growth initiatives.
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