Marketers can now build sustainable, brand-safe omnichannel campaigns on their own
AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States.
For the past five years, AUDIENCEX has stood out as a top provider of strategic omnichannel marketing services for mid-market brands and agencies, many of whom utilized the company’s managed service solutions for display, search, social and addressable television campaigns.
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Now, as the exclusive Sizmek-certified mid-market reseller in North America, AUDIENCEX adds a powerful self-service solution to its suite of managed services available. This offering is centered on Sizmek’s data enablement, creative optimization and media execution solutions, which include their best-in-class DSP, ad server and Peer39 contextual targeting and measurement capabilities. The new partnership allows mid-market advertisers and agencies to build sustainable, brand-safe, full-funnel omnichannel campaigns on their own, while also giving clients the transparency and control they are looking for.
“We could not be more excited that Sizmek selected us as their exclusive partner for the mid-market,” said AUDIENCEX CEO and executive chairman, Reeve Benaron. “Our vision is to give all businesses, regardless of size, the ability to scale with effective omnichannel solutions. The fact that we are now the first company to put an enterprise-class programmatic platform in the hands of mid-sized brands and agencies is a huge milestone.”
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According to a recent report by the IAB, over 80 percent of digital ad spending is now bought programmatically, and an increasing number of brands are bringing this buying in-house. With this shift in buying behavior comes a greater need to better serve the mid-market brands exploring programmatic solutions for the first time.
According to Mike Caprio, Sizmek’s Chief Growth Officer, “Mid-market customers typically do not get the type of sales, service and technology they deserve. The marriage between AUDIENCEX and Sizmek gives these brands and agencies both the white glove service and the best-in-breed technology once only afforded to the enterprise.”
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Notable mid-sized brands and agencies have already tapped AUDIENCEX to license its self-serve solution.
“We are eager to be among the first to employ this self-service solution and continue growing our business with AUDIENCEX,” said Nathan Azar, Principal at R4 Digital. “Now more than ever, we’re equipped with both the technology and strategic support to elevate our campaigns and the brands we represent.”
This advertiser interest is largely driven by a marketwide demand for powerful campaign solutions that are easy to implement. As noted by AUDIENCEX COO and co-founder Jason Wulfsohn, “Many of our customers — actually, all of our customers — are focused in a very singular way on our ability to help them attain real, transparent results for their business. It’s our capacity as an agency to take their goals and marry them to the technology solutions that will deliver consistently successful and sustainable growth.”