Customer Relationship Management Solutions Are Key To A Borrower’s True Digital Mortgage Experience
Ellie Mae, the leading cloud-based platform provider for the mortgage finance industry, announced the addition of the industry’s leading customer relationship management (CRM) vendors to the Ellie Mae Integrated Partner Program. The Integrated Partner Program was first announced in October 2018. The program brings best-in-class technology providers and state-of-the-art integrations, to further users’ capabilities offered on the Ellie Mae Encompass Digital Lending Platform.
The Integrated Partner Program continues to expand quickly and provides Ellie Mae lenders with innovative, sanctioned and easily implemented integrations for the mortgage lending process. With the addition of the mortgage industry’s leading CRM vendors, lenders will have more options than ever to provide loan officers with tightly integrated tools needed to close more loans. This program means more efficient workflows and business processes can be easily implemented and extended to help lenders engage and acquire more prospective homebuyers, originate and close loans more efficiently, lower the cost of origination, and fund and sell loans faster.
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Through the Integrated Partner Program, partners leverage Ellie Mae’s APIs through the Encompass Digital Lending Platform to develop secure next-generation integrations. The Encompass Digital Lending Platform empowers lenders and investors to engage homebuyers and efficiently originate, close, sell and purchase loans that maximize ROI across their business all from a single system of record. With an open platform approach, Ellie Mae provides a growing, expansive network that gives lenders robust choice and flexibility.
The Integrated Partner Program CRM partners currently include:
- Big Purple Dot
- BNTouch
- Cross Media, LLC (Unify CRM)
- focusIT (Pulse CRM)
- Insellerate
- Jungo
- NSN Solutions d/b/a Velma & Connector
- Tabrasa
- Top of Mind (Surefire CRM)
- Total Expert
- Volly
- Whiteboard Mortgage CRM
“We are excited to offer our lenders more powerful and trusted integrations via our Encompass Digital Lending Platform through Ellie Mae’s Integrated Partner Program,” said Parvesh Sahi, senior vice president of business development, Ellie Mae. “For our partners, this program provides the opportunity to build and deploy fully tested, scalable API integrations to more efficiently reach our network of lenders.”