New BOLT (Build, Operate, Lease, Transfer) option offers retailers the opportunity to own their ecommerce future
eGrowcery, developer of the leading retail food industry white-label eCommerce platform, is helping supermarket operators and other retailers take control of their digital future with its newest option. In addition to providing a full SaaS platform, eGrowcery is offering BOLT (Build, Operate, Lease, Transfer) as a strategic option that gives retailers the opportunity to purchase their entire eCommerce ecosystem in the future, all while operating and growing their technology in the short-term.
“We have heard from numerous retailers, that they are making significant investments in their eCommerce technology over the next several years. While many retailers still prefer traditional SaaS pricing models, others are interested in building or buying their own platform,” said Patrick Hughes, CEO of eGrowcery. “We have listened to the market and created a faster path for those retailers seeking to save time and money buying versus building their technology in house.”
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With e-commerce activity still tracking much higher than pre-pandemic order volume, many retailers are rethinking their strategy for the next several years. Knowing there is still much more growth to come, the importance of owning their shopper data has moved to the top of the list for most retailers. For some, owning their own technology is at the top of that list as well.
“We work with retailers of all sizes and varying strategies. There is clear interest with many retailers to explore the possibility of owning their own ecommerce platform,” says Mark Doiron, an industry consultant and former Chief Merchant with several leading supermarket operators. “Not all will be able to leverage this opportunity but there is a growing trend of retailers wanting to fully control this growing part of the business.”
In the eGrowcery BOLT model, a retailer enters into a classic SaaS agreement that enables best-in-class personalization and scalability for a retailer today and for some mutually-agreed-to period. At the end of a mutually-defined period, the retailer has the option to migrate their ecommerce platform over to their own servers, where they can then control the product development and other initiatives going forward as they see fit.
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