Contextual marketing startup enhances transparency while transforming packaging and physical marketing materials into a dynamic digital salesperson
Digiphy is disrupting the status quo by empowering brands to connect directly with customers from every product and physical touchpoint. Through scannable QR codes that link to customizable mobile-first landing pages, product packaging and marketing assets instantly become a dynamic, always-on advertising channel. Customers can now discover promotions, useful contextual content, engaging media and product traceability at pivotal purchasing moments. For companies, Digiphy creates an interactive packaging experience that captures valuable customer data and insights to accelerate sales, build trust and drive loyalty.
“Once brands realize that QR codes are more than just a link to their website, that each scan is the perfect moment to connect, communicate, capture and convert customers, the lightbulb goes off,” says Sarah Ellenbogen, Co-Founder and CEO, Digiphy. “Digiphy’s use cases are endless and highly effective. We’re defining the next era of packaging design and physical-to-digital marketing.”
“The engagement and conversion rates are blowing past what we first saw in the early days of contextual advertising,” shares Oliver Luckett, Co-Founder, Digiphy. “Now brands can capture zero-party data without a third party sitting between the customer and brand.”
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The Digiphy marketing platform is available on a monthly subscription basis. The modular and highly customizable self-serve tool allows brands to create high-quality QR + landing page experiences in minutes, connect each to third-party marketing and traceability solutions, and capture customer-permissioned data and omnichannel analytics without large teams or expensive budgets. The all-in-one solution is a differentiating factor for businesses of all sizes.
Digiphy in Action: Handmade in the USA
Musee Bath, a fast-growing, women-owned natural-bath products company in Mississippi, was looking for an innovative way to push into marketing dead zones and engage with new customers. They found Digiphy.
“At a recent sales event, I needed a creative way to collect customer data and grow my email database,” said Leisha Pickering, CEO and Founder of Musee Bath. “Digiphy allowed us to capture hundreds of emails and other key insights to help drive customer retention and future sales. We’re in the process of rolling out Digiphy across all our products and marketing materials. Their easy-to-use platform has connected and simplified our wholesale, e-commerce and retail strategies.”
Revolutionize Packaging & Physical Marketing Assets:
With 95% of products sold through third-party retailers and e-tail, brands struggle to not only understand who their customers are but to reach them directly. Today, digital ads are less effective and more expensive, forcing brands to rethink their marketing strategies to reach target audiences. Digiphy activates product packaging, inserts, and marketing assets transforming them into dynamic customer experiences. Through the flexible, easy-to-use platform, brands have an always-on marketing channel to further differentiate themselves by sharing engaging information that increases customer trust and supports new revenue streams from an all-in-one solution.
Early adopters found success with a 21% average click-through rate and up to 35% reorders and email opt-in rates, both far exceeding industry standards. Digiphy’s growth has been expedited through a new fundraising round with top and highly diverse VCs like Lightshed Ventures, Silicon Road Ventures, Alumni Ventures, M13, BDMI, Gaingels, and Techstars.
Digiphy reimagines packaging and physical marketing to create a powerful direct connection between brands and customers.
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