New Solutions Provide CPG Brands with Instantly Actionable Insights to Activate Promotional Strategies and Advance Competitive Pricing Intelligence
Datasembly, the leading provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, announced its new Insight Solutions. Datasembly’s suite of Insight Solutions is uniquely built with some of today’s most innovative CPGs to deliver actionable intelligence directly tied to known business problems.
“Datasembly has a rich history of understanding product pricing, promotion and assortment dynamics – we observe store level data for every product, every week, at every store, in near real time, making us the first to know of marketplace changes”
“Datasembly has a rich history of understanding product pricing, promotion and assortment dynamics – we observe store level data for every product, every week, at every store, in near real time, making us the first to know of marketplace changes,” said Ben Reich, CEO of Datasembly. “For CPGs who are struggling with the actionability and accuracy of their data, Datasembly’s decision-ready solutions deliver definitive and timely use case-based intelligence powered by over 12 billion weekly up-to-date market observations.”
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Presented to the public for the first time, Datasembly and its partner Nestlé USA will share the stage at the 2024 POI Spring Hybrid Summit in Chicago on April 16th, 2024. Together the companies will showcase not only how the new Insight Solution provides actionable intelligence for Nestlé USA, but how the process can be replicated for other brands and retailers to experience the advantages of unmatched data market insights.
“With Datasembly’s new Insight Solutions, we can be sure that the promotion of our products correctly aligns with the programs we are executing in the market,” said Colin McQuay, Sr. Director, Head of Strategic Revenue Management at Nestlé USA. “A common problem for manufacturers is having more data than we know what to do with. Datasembly’s Insights Solution is different. It is granular, timely and fully shareable which allows us to create, execute and measure promotional programs that will be immediately impactful to the business.”
Unlocking new opportunities for manufacturers, Datasembly’s suite of Insight Solutions is designed to address some of the most complex problems CPGs are faced with today by providing out-of-the-box Insights that create immediate actionability. This suite of offerings will be designed to help CPGs:
- Correct retail execution issues with a direct line of sight to their pricing actions, promotional execution and product intros at the local level as they hit the market.
- Increase speed to react to competitive market changes with full pricing and promotional transparency at the local level on a weekly basis.
- Notify teams of changes in competitive assortments, product introductions and out of stock situations in real-time.
- Understand and help correct partners’ Minimum Advertised Price (MAP) violations, out of stock issues and distribution changes in real-time.
Available now with the initial launch of Datasembly’s Insight Solutions, the offering includes Promotion Compliance and Competitive Price Change. With Promotion Compliance, customers can correct live promotional execution, improve promotional lift analytics, and negotiate future promotional plans with historical compliance data. With Competitive Price Change, customers are able to react strategically to competitive price moves and close growing price gaps faster with more granularity than ever before. Later this year, additional tools will be launched within the Insight Solutions platform including MAP Compliance, Distribution Changes, New Product Identification and New Product Compliance. Easy to deploy no matter your IT level or experience, the Insight Solutions dashboard is optimized for non-technical business users (i.e., Account Managers for retail management).