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SalesTech Star

CustomerGauge Unveils Geographical View Tool to Deliver Instant Global Customer Insights

By STS News Desk on February 24, 2025

New Geographical NPS View tool provides B2B organizations with an interactive, real-time visualization of Account Experience (AX) performance across global regions, enabling better customer insights and engagement.

CustomerGauge, the leading provider of B2B Account Experience solutions, is thrilled to introduce its latest innovation: the Geographical View, a powerful new visualization tool designed to help global organizations monitor B2B Account Experience (AX) performance across multiple regions in a single, intuitive map view.

The new Geographical View visualization simplifies global experience monitoring by providing instant, visually intuitive insights, helping businesses optimize performance, enhance engagement, and drive loyalty across all regions.

Understanding AX on a global scale is essential for B2B businesses operating in multiple countries. The Geographical View transforms complex customer data into a visually compelling format, empowering executives and teams to track key performance indicators such as Net Promoter Score (NPS), response engagement, and close-the-loop rates across different locations.

Read More: SalesTechStar Interview with Penélope Lima, Global Head of Sales Strategy & Solutions and Head of Client Partnerships (Spain) at VDX.tv

With an interactive world map and spinning globe view, businesses can instantly identify trends, highlight top-performing regions, and detect areas needing attention—all at a glance.

Key Features & Benefits

  • Flexible Visualization Options: Choose from an interactive world map, regional views, or a dynamic spinning globe for engaging presentations.
  • Comprehensive Insights: View NPS, promoter/detractor breakdowns, response rates, and more through detailed hover tooltips.
  • Seamless Implementation: Works with standard country codes; no need for complex latitude/longitude data.
  • Scalable for All Users: From C-suite executives to regional managers, this feature provides actionable insights at every organizational level.
  • Real-World Applications: Ideal for executive reporting, regional benchmarking, program optimization, and cross-country trend analysis.

Read More: Customer Experience Management: Understanding Why CX Programs Fail

A New Era of Customer Experience Visibility

“With the Geographical View, organizations no longer need to sift through raw data to understand their global customer experience,” said Trishaala Chengappa, VP of Product at CustomerGauge.

“This feature simplifies global experience monitoring by providing instant, visually intuitive insights, helping businesses optimize performance, enhance engagement, and drive loyalty across all regions.”

This release marks the next generation of CustomerGauge’s commitment to delivering real-time, global insights to enterprises across the world.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

B2B Account Experience solutionsB2B businesses operatingCustomerGaugeGeographical Viewglobal Customer ExperienceNewsTrishaala ChengappaVP of Product
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