Solution Ties Marketing Performance to Inventory and Ad Spend to Increase ROI and Reduce Costs
Cart.com, which enables retail brands to quickly scale their businesses and easily sell across every channel, today announced the launch of Cart Unified Analytics. The solution consolidates data from multiple sources in real time to provide brands with a singular view of their marketing performance, storefront, inventory and fulfillment metrics. Cart’s proprietary, AI-driven recommendation engines then identify trends across e-commerce operations to help brands make informed decisions faster to improve margins, sales and return on ad spend, while optimizing inventory and storage to reduce costs.
Cart Unified Analytics offers comprehensive analytics that cover every shopper touchpoint to provide end-to-end visibility into customer behavior. The solution’s stock-out awareness tools, for example, help brands directly connect the results of marketing initiatives to inventory and ad spend, in real time, reducing inventory and storage expenses by up to 15%. Brands that use Cart Unified Analytics can improve sales by up to 5%, while increasing return on ad spend by up to 10% and boosting margins by up to 20%.
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“Data is only valuable if it’s paired with actionable insights,” said Omair Tariq, CEO and Co-founder of Cart.com. “Businesses struggle to achieve a single view of their e-commerce operations because their data is siloed by channel and function and there’s often a lag between what’s happening in the business and when decision makers can access the data intelligence they need to respond to it. We wanted to solve that by connecting data from every point of the shopper journey, so brands can quickly make decisions like when and where to move inventory in response to a successful marketing campaign. The launch of Cart Unified Analytics allows our brands to focus on the most important aspects of their business—attracting, converting and retaining customers.”
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Offering first-party data capture, an interactive reporting suite and advanced analytics algorithms like machine learning–based attribution, demand forecasting, segmentation and likelihood to buy, Cart Unified Analytics provides brands with a unique bird’s eye view for actionable insights and business improvement recommendations. The solution automatically harmonizes data, requires no coding or technical experience to implement, and offers intuitive dashboards to help brands drive strategy, growth and profitability. Businesses can begin realizing value from the solution in less than a week.
Cart.com provides the entire infrastructure brands need to sell everywhere and scale quickly. The company’s comprehensive suite of modular solutions frees brands from having to cobble together solutions from dozens of software and services vendors, so they can focus on their product and customer relationships.