CampusLogic, higher education’s leading student financial success platform, announced the addition of Darren Steele as Chief Marketing Officer (CMO), effective April 6, 2020. Steele will support the CampusLogic mission to help schools change lives by making the college funding process easier, more transparent, and highly personalized for students, leading to increased enrollment and retention.
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Steele is joining the CampusLogic leadership team from Axon, where he served as Senior Vice President of Marketing during the company’s growth from $197 million to $531 million. He led the rebranding of the company from TASER to Axon, built the largest tech conference in policing, and helped to establish Axon as one of the most respected brands in public safety globally.
Previously, Steele led the recession-era expansion of the creative agency, Mindspace, as Principal and Strategy Director. At Mindspace, he pioneered new communication strategies that won clients including Google, Virgin, Starbucks, and Expedia. Prior to Mindspace, Steele spent seven years at Microsoft as a leader on the original Xbox launch team where he grew a new games software portfolio to $200 million.
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For over 25 years, Steele has led lean teams of exceptional people to take on moonshot goals. This began with his early days at Microsoft as one of the pioneers in online gaming, continued with his work at Mindspace finding new ways to speak to a chronically distracted generation, through his recent tenure at Axon working to make the bullet obsolete to protect life in public safety. Now, he is eager to support a mission to help more young adults access funds for higher education and graduate without a crushing debt burden.
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