The Retail Tech Company Attributes Over 350% Growth to Its Ability to Leverage Digital Channels to Drive Customer Retention and Long-Term Profitability for Retailers
Bluecore, the retail technology company transforming casual shoppers into lifetime customers for fast-growing retail brands, today announced it ranked No. 324 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. Now in its 27th year, the list recognizes Bluecore for its 376% growth from 2017 to 2020.
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In today’s digital-first retail world, transforming one-time buyers into repeat customers is critical for retailers’ long-term growth, and requires creating a series of compelling moments as shoppers explore and evaluate products digitally. Bluecore enables brands to quickly leverage real-time insights from their first party shopper data and living product catalog to personalize communications–specific to individual shoppers–across the most important digital marketing channels: email, SMS, onsite, and paid media. This results in an ongoing lifecycle marketing approach to communicating with shoppers, rather than one that stops with each new customer acquisition or first purchase.
Bluecore works with more than 400 retail brands, including Express, NOBULL, City Furniture, Teleflora, and Bass Pro Shops, to leverage their own data to predict and execute on the exact experience a shopper should receive to convert across owned and paid digital channels.
The company’s product suite is built on a predictive AI platform that allows retailers to launch completely personalized multi-channel campaigns at scale by curating products, content, and offers, specific to each shopper’s interaction with their brand.
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“We’ve spent the past eight years building for this current moment in commerce where ecommerce is the primary source of revenue for many retailers. In order to drive ecommerce growth and thrive long-term, retailers need to meet shoppers wherever they are, with personalized experiences and communications led by their individual preferences,” said Fayez Mohamood, CEO of Bluecore. “Our mission will always be to predict the industry’s shifts and navigate brands through the ever-changing retail environment. We are honored to be recognized by Deloitte and we congratulate this year’s other honorees.
The recognition on Deloitte’s Technology Fast 500 further reinforces Bluecore’s growth in the industry. Bluecore recently raised its Series E funding round, putting the company’s valuation at $1 billion and becoming retail tech’s newest unicorn. The company will use the funding to accelerate frictionless commerce, allowing brands to deliver a personalized shopping experience wherever consumers decide to engage.
This is the second time Bluecore has appeared on the Deloitte Technology Fast 500™. In 2021, it was additionally included on CBInsights’ Retail Tech 100, the 2020 Crain’s New York Business Fast 50 and the 2020 Inc. 5000 List of America’s Fastest-Growing Private Companies. Forbes also recognized it as one of America’s Best Startup Employers.