“Data Driven: Harnessing Data and AI to Reinvent Customer Engagement” is a must-read guide for marketing professionals seeking to harness the power of data and AI
The Axiom Business Book Awards has named “Data Driven: Harnessing Data and AI to Reinvent Customer Engagement” the silver medalist in the business technology category for 2019.
Currently in its twelfth year, the 2019 Axiom Business Book Awards recognize the best business books and their authors and publishers each year. The medals are presented in 22 business categories and have become the largest and most respected critical guidepost for business books in today’s new world of publishing.
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“We are truly honored to receive an Axiom Award for ‘Data Driven’,” said Tom Chavez, co-author and founder and CEO of super{set}, a venture studio. “With a massive shift in the practice of marketing underway, we wanted to provide a roadmap to the modern marketing landscape and a toolkit for building a successful data strategy.”
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“Data Driven,” which Chavez coauthored with Chris O’Hara and Vivek Vaidya, discusses how digital technology, social media and e-commerce have changed the way consumers access information and how businesses can responsibly use that data to create a better experience for customers.
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The authors, each with extensive backgrounds in technology, data, analytics and artificial intelligence, share how strategies for marketing can be used to capture and analyze data by providing principles for building a successful data strategy.
SOURCE Tom Chavez, Chris O’Hara and Vivek Vaidya