Amazon Announces Prime Day 2018 with More Than One Million Deals Worldwide

Prime Day 2018 will feature 50 percent more Spotlight Deals and more than one million deals globally

Amazon’s highly anticipated annual shopping event, Prime Day will start on 16 July at 12 pm PT/3 pm ET and will run through 17 July. Bigger than ever, Prime Day (and a half) will extend from 30 hours in 2017 to 36 hours, with more than one million deals exclusively for Prime members around the world, plus select deals at all U.S. Whole Foods Market stores.

Members in the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria and – new this year – Australia, Singapore, Netherlands and Luxembourg, can shop deals across TVs, smart home, kitchen, grocery, toys, fashion, furniture, appliances and back-to-school supplies and even stock up on everyday essentials. This year, Prime Day will feature double the deals on Amazon devices—and the biggest deals yet on Alexa-enabled products like Echo, Fire TV, and Fire tablets, in addition to new categories from home security to Echo devices with screens.

“Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide,” said Jeff Wilke, Amazon CEO Worldwide Consumer.

Jeff added, “New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”

New This Year – Unboxing More Than Deals

In advance of Prime Day, giant Smile boxes will make their way across land and sea to major cities around the world. Customers in New York City, Los Angeles, London, Tokyo, and Milan will be delighted when each box opens to reveal an unforgettable event, in a nod to the unparalleled benefits that come with a Prime membership including music, video, gaming and more.

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Also new this year, hundreds of well-known and emerging brands around the world will unbox exclusive new items, content and special-edition products available just for Prime members for a limited time.

Prime members will be the first to shop, taste, listen and laugh with early access Prime Day Launches that will top everyone’s wish list. Select Prime Day Launches in the U.S. include: Delta Trinsic Touch2O voice-activated faucet, the first Alexa-enabled kitchen faucet; Coleman RoadTrip LXE portable propane grill with new features perfect for camping, tailgating and picnicking; Fingerlings Light Up Unicorn Mackenzie, the first Fingerling with a special light-up horn; Audible Original production, Hi Bob!, where American icon Bob Newhart sits down with special guests Sarah Silverman, Will Ferrell, Lisa Kudrow, Jimmy Kimmel, Judd Apatow and Conan O’Brien; Bai Braspberry flavor paying homage to Justin Timberlake’s fruitful creation; and the Moto G6 64 GB, an exclusive version of the best-selling unlocked Android smartphone featuring a brilliant 5.7” Full HD+ Max Vision display with 4 GB of RAM and 64 GB of internal storage.

For the first time, U.S. Prime members will also be able to celebrate Prime Day at their local Whole Foods Market. Prime members can taste the savings on the high-quality natural and organic products they love on Prime Day (and a half), with an additional 10 percent off hundreds of sale items throughout Whole Foods Market stores, and deep discounts on select popular products. Download the Whole Foods Market app and scan the Prime Code to start saving. In addition, from 14-17 July, Amazon Prime Rewards Visa cardmembers with an eligible Prime membership will enjoy double the rewards – 10% Back – when shopping at Whole Foods Market on up to a total of $400 in purchases.

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