“After serving over 100 clients, we created an online course to offer everyone the opportunity to reach their ideal customers, streamline their campaigns, and position their company to collect the insights and reports they need to strategically grow,” said Amy Kohl, AK Ops’ CEO and Founder. “We’re excited to offer another option to help companies close more business, uncover meaningful metrics, and pivot as needed to hit their numbers.”
From GTM factors, automation, and domain management to goal planning, reporting, and campaign strategy, AK Onboarding features a total of 13 chapters.
The curriculum includes:
- Welcome to AK Onboarding
- Chapter 1: Basic Setup
- Chapter 2: Your Go-To-Market Strategy
- Chapter 3: Controlling Properties Setup
- Chapter 4: The Deal Pipeline
- Chapter 5: Operational Workflows
- Chapter 6: Domain Setup & Health
- Chapter 7: Goal Planning
- Chapter 8: Dashboards & Reporting
- Chapter 9: Key Marketing Assets
- Chapter 10: Ongoing Content Nurture Automation
- Chapter 11: Outbound Sales Messaging Automation
- Chapter 12: Inbox Management & Domain Health
- Chapter 13: A Day in the Life of an AK Operator
“By the end of AK Onboarding, learners will be able to use HubSpot like a sales-generating machine as well as manage and launch campaigns for both marketing and sales,” said Sara Klaus, Chief Strategy Officer. “They’ll also be able to track the right metrics so they can drive predictable revenue growth with our shared discipline of getting 1% better each week.”
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AK Onboarding offers Virtual and Hybrid level access, so users can choose the best learning experience for themselves. Users also have the ability to purchase additional meetings with chapter experts at AK Ops for additional adhoc guidance.
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Aside from the GTM and Dashboard meetings, the Virtual package is completely self-serve and designed for those with prior experience in HubSpot and rolling out campaigns designed to generate pipeline.
The Hybrid package is ideal for learners who are self-reliant but want checkpoints throughout the course to ensure proper application. In addition to the GTM and Dashboard meetings, the Hybrid package includes virtual approvals with an AK Ops manager along the way.