Act!, a leading global provider of customer relationship management (CRM) and marketing automation solutions, announced the latest release of their locally-installed CRM, Act! Premium v26. This version unlocks greater productivity by streamlining team coordination, leveraging generative AI to inform email marketing campaigns, and improving interoperability with Microsoft Outlook.
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“Act! has a long-standing and proud tradition of delivering unique, differentiated value to our customers and into the marketplace as a whole”
“Act! has a long-standing and proud tradition of delivering unique, differentiated value to our customers and into the marketplace as a whole,” said Bruce Reading, President & CEO of Act!. “This software release earmarks major steps in delivering unprecedented functionality to our desktop users and introducing generative AI to our marketing automation. We’re making all our customers more productive – and ideally more profitable – but this will have a real business impact for those customers who want a robust CRM that runs locally because that’s what best meets their needs.”
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Act! Premium v26 simplifies the management of team calendars, ensures seamless scheduling and improved collaboration. Leveraging an integration with OpenAI, v26 users can now quickly create more compelling email marketing and landing page content for their small and midsize businesses. It is now easier for users to manage their contacts directly within Outlook, with an expanded integration that improved contact identification and tracking, note-taking, and monitoring.