Mondelēz International had a business objective of improving customer loyalty and increasing the sales of one of their products, Barni, in six countries: Ukraine, Kazakhstan, Georgia, Moldova, Belarus, and Azerbaijan. Even though Mondelēz International is already a well-established brand, some promotional materials will always be required to help localize the product. Therefore, they decided to be very creative and include collectible cards with pictures of dinosaurs that come alive with the help of AR. To help them make this idea a reality, Mondelēz International turned to Skywell Software to create a technological solution for their business needs.
Mondelēz International is one of the leading confectionery, food, snack, and beverage companies on the market. They are well known for products such as Oreo, belVita, and LU biscuits; Cadbury Dairy Milk, Milka, and Toblerone chocolate; Sour Patch Kids candy, Trident gum, and Barni.
Mondelēz International had a business objective of improving customer loyalty and increasing the sales of one of their products, Barni, in six countries: Ukraine, Kazakhstan, Georgia, Moldova, Belarus, and Azerbaijan. Even though Mondelēz International is already a well-established brand, some promotional materials will always be required to help localize the product. Therefore, they decided to be very creative and include collectible cards with pictures of dinosaurs that come alive with the help of augmented reality. To help them make this idea a reality, Mondelēz International turned to Skywell Software AR development company (https://skywell.software/augmented-reality-development/) to create a technological solution for their business needs.
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Skywell Software used all of its skills and imagination to develop the dinosaur characters and bring them to life through Barni augmented reality web application (https://skywell.software/cases/barni-augmented-reality-web-application/). First of all, Skywell Software created a web application that would house the AR characters. The web app needed to be lightweight so the users could easily access it from any mobile device while still being sophisticated enough to realize the complete sales benefits of AR. We were able to create an app that only weighed 16 MB without sacrificing the quality. We then created 12 dinosaur characters in 2D and 3D.
The web app and the dinosaur characters were created, there needed to be an easy way for the users to access this content. Skywell Software was also able to solve this problem as well. All the user had to do was scan a QR code with their smartphone camera, and they would be able to view the dinosaur either on the ground or on the card. They could also take a photo with the dinosaur and share it with their friends. In addition, since each character had their backstory, people could read about what made them unique, which only added to the interactive element.
Overall, the AR campaign was very successful in raising awareness and customer engagement with the brand. Both the client and their customers were very impressed by the results. The web app attracted 800K views per month. The users enjoy interacting with the characters and spend an average of 2 minutes inside the web app. In fact, on average, the user accessed the web app three times.
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This is one of many examples where Skywell Software has helped its clients keep up with customers’ ever-changing needs and desires. The AR expertise offered by Skywell Software gives companies an extra tool to drive sales and enhance brand value through mobile devices. As a result, companies can show unique and immersive digital experiences and memorably engage consumers. All of this helps build relationships with customers, which, in turn, helps reduce customer attrition, deliver invaluable marketing, boost employee morale while increasing overall revenue. This is why the services provided by Skywell Software in AR development are a win-win for all parties.