ON24 Prospect Engagement Profile transforms customer engagement into data-driven insights, empowering marketing and sales with the actionable intelligence they need to achieve organizational alignment and meet pipeline goals
According to the Forrester blog, 74% of business buyers conduct research online before talking to sales, and hence, it’s critical for B2B marketers to engage their prospects with compelling digital experiences and turn those interactions into insights that accelerate the customer’s buying journey. The ON24 webinar marketing platform offers businesses an innovative solution to this challenge, enabling marketers to form a human connection with thousands of their prospects for almost an hour and translate that engagement into data.
ON24 has advanced its capabilities by launching the enhanced ON24 Prospect Engagement Profile. This unique set of data analytics translates webinar engagement into valuable intelligence for marketers to better understand a customer’s buying intent and automatically deliver that knowledge to their sales counterparts. Not only do these insights enable more successful sales conversations, they advance marketing and sales alignment, a mandate for engaging today’s B2B buyer.
Joe Hyland, CMO at ON24, said, “As CMOs, it’s our responsibility to partner with sales leadership and make sure we’re all working from the same view of the customer. Sharing all the customer insights that qualify a lead and putting them at the fingertips of our salespeople is an important first step toward reaching that goal. Only then will we align our organizations to meaningfully engage our customers and win their business.”
Jeremy Collins, Director of Digital Marketing, BrightEdge, said, “At BrightEdge, our top priority is to help marketers create SEO and content marketing strategies that deliver real, measurable results. We leverage ON24’s webinar marketing platform to deliver product innovations and industry thought leadership to our SEO and Content Marketing community.
Additionally, ON24 allows us to interact with each attendee that evolves normal one-way webinars into two-way conversations that help drive adoption, loyalty and, most importantly, ROI for our community.”
The ON24 Prospect Engagement Profile analyzes an individual’s webinar engagement to convey their level of interactivity and interests, including the questions they asked, resources downloaded and responses to any given polls and surveys. These insights are available in ON24’s webinar marketing platform and can be integrated directly with Salesforce and other CRM systems.
As the first and only webinar marketing platform to deliver this level of insight, ON24 builds on its mission to help marketers drive revenue through engagement-driven webinars that deliver high-quality data, leads and results.