Madison Logic Partners with Marketo to Help B2B Marketers Quickly Convert Target Accounts

Madison Logic to Help B2B Marketers Quickly Convert Target Accounts with a Comprehensive Global Account-Based Marketing Self-Serve Platform, ActivateABM™ Direct

Madison Logic, the leading global Account-Based Marketing (ABM) platform has announced that ActivateABM Direct, the industry’s first global self-service account-based marketing platform, would be made available to select Marketo customers prior to its full release.

At the time of this announcement, we asked Tom O’Regan about how important is the Marketo-Madison Logic partnership for the ABM ecosystem. Tom answered, “It is even more important now in light of Marketo’s recent acquisition of Bizible. Madison Logic has been the ABM platform of choice for Marketo for many years. For some time now, Marketo has leveraged Madison Logic and our data to reach in-market prospects who are actively researching marketing automation systems. We have helped the Marketo sales organization engage their top prospects and ultimately convert them into accounts. Leveraging our ABM, content marketing and lead solutions, they are generating a high volume of net new contacts.”

The platform unifies the power of ABM with Marketing Automation, enabling marketers to reach and engage prospects at every stage of the buyer journey, accelerate growth, and prove the ROI of their efforts.

For years, leading companies have leveraged Madison Logic’s ActivateABM platform to measure ABM effectiveness, shorten sales cycles and accelerate growth. With the release of ActivateABM Direct, companies of all sizes have access to the same powerful ABM platform to better measure and understand their programs and quickly convert target accounts.

ActivateABM Direct’s self-service model, allows B2B marketers to create account-based marketing programs in real-time, giving them control to create multi-channel programs that both drive awareness, generate leads at their target accounts, and ultimately accelerate conversion.

Madison Logic helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. 

Tom added, “Madison Logic’s ActivateABM platform already helps some of largest enterprises in the world shorten their sales cycles and accelerate their pipeline. Now, with ActivateABM Direct we aim to serve Marketo’s customers by helping them launch comprehensive account-based marketing programs that are simple, strategic and ROI focused.”

With ActivateABM™ Direct, Marketo customers now have access to an integrated, self-service account-based marketing platform to engage target accounts and convert them faster:

• Integrate seamlessly with Marketo to instantly nurture target accounts and optimize the buyer journey
• Engage target accounts with hyper-relevant messaging via digital advertising and content syndication
• Align sales and marketing with account level insights that increase pipeline velocity, drive sales enablement and increase conversions

“We are excited by Madison Logic’s valuable offer to our customers as an Accelerate Partner and with ActivateABM Direct,” said Shai Alfandary, vice president, global head of ISVs and LaunchPoint ecosystem, Marketo. “Madison Logic’s ability to deliver content and digital ads that are customized to each stage of the buyer journey is a huge benefit.”

Tom concluded by saying, “Marketo is just the right size, and its leadership lends itself well to forward-looking organizations. Other marketing automation platforms are owned by much larger technology behemoths, and they are just one of many different software solutions. When you’re part of a larger organization, it’s harder to see where the market is going and to innovate like Marketo can. “