The College Football Playoff (CFP) and FEVO, a leading e-commerce technology company reimagining the online shopping experience, announced today that FEVO will be the exclusive social commerce platform for Playoff Premium experiences at the College Football Playoff National Championship.
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The agreement allows FEVO to begin selling Playoff Premium private suites and VIP ticket packages for the 2022 CFP National Championship. FEVO launched the program today with new offers rolling out all season long.
“We’re excited about our new partnership with FEVO,” said Alfred White, Senior Director of Marketing & Strategic Partnerships with the College Football Playoff. “The quick and easy shareability of the purchasing process is sure to start the experience off right for all fans purchasing Playoff Premium experiences.”
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With the use of FEVO’s social cart, fans purchasing Playoff Premium experiences will be able to easily share their plans and let others join.
“FEVO is about bringing the power of friends to e-commerce,” said Ari Daie, FEVO CEO. “The CFP has created premium experiences for their fans, and FEVO’s Friend-Powered Cart™ lets friends share, buy, and enjoy the game together. We’re thrilled to partner with the CFP and be a part of the big game.”
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