- Amperity joins the AWS Partner Network Global Startup Program
- Impact in applying ML to customer data unification recognized.
- Retail Transformation and Customer Engagement innovations among the firm’s forte.
Amperity, one of the first AI-powered Customer Data Management platform on Wednesday announced two Amazon Web Services (AWS) achievements.
One involved obtaining AWS Retail Competency status and the second was joining the AWS Partner Network (APN) Global Startup Program as one of the inaugural Customer Data Platform APN Partners.
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Amperity brings patented machine learning technology to consumer brands across industries, helping them know who their customers are, decide where and how to grow their business, and serve personalized brand experiences for every phase of the customer journey.
AWS Retail Competency
The AWS Retail Competency highlights top AWS Partner solutions that have demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning artificial intelligence (AI) / machine learning (ML), Voice Recognition, Customer Engagement, and Retail Transformation.
Amperity was awarded this status for its work in AI/ML and Retail Transformation, helping retailers achieve a truly unified Customer 360 view with proven, out-of-the-box customer analytics and activation tools that are fully customizable for a brand’s specific needs. Brands that are using both AWS and Amperity’s technology include J. Crew, Bonobos, e.l.f. Cosmetics, Seattle Sounders FC, Planet Fitness, Alaska Airlines, Kendra Scott, Brooks Running, and many more.
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“Amperity is able to manage and unify our data, applying machine learning to resolve customer identities. AWS adds cloud-scale and reliability to deliver efficiency and results,” said Annamarie Bermundo, Director, CRM & Analytics, Digital Center of Excellence at Moët Hennessy USA.
What is needed to APN Partner Designation?
Achieving the AWS Retail Competency differentiates Amperity as an APN member that provides specialized demonstrated technical proficiency and proven customer success. To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS. As an APN Advanced Technology Partner, Amperity is recognized for offering a proven solution that gives retail businesses access to a unified data foundation with the advanced analytics and activation tools they need to facilitate the entire customer journey, the company said.
“Modern brands need to work with solutions that can not only address their business needs but meet them wherever they are in their company’s lifecycle,” said Derek Slager, co-founder and CTO of Amperity.
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