For the second year in a row that competitive intelligence and Sales Insights Platform SimilarTech team up with Bold Digital Architects, an award winning full-service inbound marketing agency, to conduct research on the trends that shaped the marketing automation landscape in 2017.
The report findings are based on data scanned from over 100 million websites and focuses on the top six software and technology companies: TowerData, Eloqua, Hubspot, Infusion Soft, Marketo, and Pardot.
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Marketing automation refers to software and technologies that enable marketers to collect data and automate marketing activities such as (such as sending emails, classifying leads, scheduling social media messages, and more).
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“We’re excited to team up again with Bold Digital to provide our data in the field of marketing automation. In this rapidly changing landscape, having access to real-time changes in technology is more crucial than ever. “- Chen Levanon, Co- Founder and CEO of SimilarTech
“As reflected in the report – the demand for marketing automation technologies is rapidly growing as more and more companies identify the potential of automating repetitive tasks and taking their marketing efforts to the next level. Working with many B2B partners, it’s fascinating to take part in their growth and to leverage marketing automation in the process.” Noa Eshed and Uri Bishansky – Co-CEOs and Co-founders of Bold Digital Architects
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