Yext, the Search Experience Cloud company, announced the release of its COVID-19 Global Search and Engagement Report to help illuminate the impact the COVID-19 epidemic has had on consumer search behavior across industries around the world. The report follows an 84% increase* in the number of updates clients have made in the Yext platform. The uptick indicates businesses are relying on their Yext Knowledge Graphs to provide their customers with accurate and timely information during the COVID-19 pandemic.
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Drawing from a mix of Yext and third-party data spanning more than 100 publishers including Google and Bing, the report presents a comprehensive analysis of global search trends and consumer behavior in the context of the COVID-19 pandemic, with detailed insights by date, region, industry vertical, sub-vertical, and more.
The report is accompanied by Yext’s interactive COVID-19 Search Data Hub, where users can apply custom country and industry filters to the dataset to further explore search volume and behavior recorded during the pandemic.
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“In just a few months, the COVID-19 pandemic has profoundly changed the world as we know it,” said Zahid Zakaria, Senior Director of Insights and Analytics at Yext. “Analyzing the search data we have from this period opens up a fascinating window into when, where, and why those changes manifest. From the swell in searches pertaining to grocery stores to the halt in travel queries, we hope that our data and findings will help businesses and consumers make sense of the current situation and what they might expect as the pandemic continues to unfold.”
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