SugarCRM , the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform, CRM, marketing automation, and customer service, delivering an unmatched customer experience throughout every stage of the customer lifecycle.
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“A critical aspect for companies competing in the CX market is the quality of their ecosystems: how they integrate and engage with the myriad other data and systems their users require to be successful every day”
“A critical aspect for companies competing in the CX market is the quality of their ecosystems: how they integrate and engage with the myriad other data and systems their users require to be successful every day,” said Paul Greenberg, president of The 56 Group and author of CRM at the Speed of Light. “It is now more important than ever that users can easily extend and integrate new data sources and functionality without complex coding or over-reliance on IT resources to make it happen.”
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With customer service, marketing, and sales teams adjusting to the current environment, the need to efficiently integrate relevant workflows and business processes are critically important to care for and communicate with customers. Sugar Integrate enables a cross-application view of the customer, supporting automated business processes spanning multiple business systems such as ERP, sales automation, marketing automation, e-commerce, help desk, and others.
“Most businesses today run on ‘data islands’. These islands make it difficult to orchestrate and integrate all the data and business processes necessary to provide an end-to-end view of the customer,” said Craig Charlton, CEO of SugarCRM. “Sugar Integrate helps companies future-proof their CX investment by making the integration of this data effortless. Sugar is dedicated to helping companies focus on the entirety of the customer journey and lifecycle.”
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