Smartly.io, the leading social advertising automation platform for creative and performance marketers, today reported continued growth and momentum in 2020, significantly increasing revenue year-over-year. Following a majority investment from Providence Equity Partners in December 2019, Smartly.io has continued to help 600+ brands scale their social advertising results, while advancing its product and partner vision.
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Managing over €2.5B in ad spend, Smartly.io looked to meet customers’ demands for an omnichannel social advertising approach in 2020. During a global pandemic, it became increasingly important to help brands diversify their spend and engage with consumers on the channels they prefer. In fact, more than half (51 percent) of global consumers said they made purchases based on social ads they saw between July and August. With this in mind, Smartly.io announced expanded partnerships with both Pinterest and Snapchat.
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To further innovate its platform, Smartly.io also enhanced its Creative Studio with new capabilities, offering a true end-to-end creative and media buying solution for social advertising. Brands learned more about Smartly.io’s latest offerings and partnerships, in addition to industry best practices, at the first-ever, Smartly.io-hosted Sofa Summit in May. The world’s largest virtual social advertising event boasted more than 7,000 global attendees and a range of speakers from NASA, National Geographic, TechStyle Fashion Group, Facebook, and more.
“The COVID-19 pandemic has undoubtedly had a major impact on businesses and consumers,” said Kristo Ovaska, CEO and Co-founder at Smartly.io. “What hasn’t changed is the need for brands to engage with consumers across digital channels in a personalized way.
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