The Merger Will Give Ecommerce Merchandisers Superpowers With Faster Product Innovation, Access to Educational and Best-Practice Resources and the Backing of a Powerful Customer Success Organization
Searchspring, a provider of intelligent site search and merchandising solutions for a new generation of online retailers, announced a merger with Nextopia, a Toronto-based global provider of ecommerce site search and navigation solutions. The two companies, both acquired under the Scaleworks portfolio in 2019, will merge under the Searchspring name with its new headquarters in San Antonio, Texas.
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With a combined 32 years of experience providing online retailers with the tools to build great ecommerce sites, Searchspring and Nextopia have successfully worked in competition to advance the technology that is available to marketers and merchandisers. By combining these brands, the newly formed company will deliver the joint expertise of two industry leading teams, their combined knowledge and technology to its retail customers to empower online retailers to build better shopping experiences. For example, in 2019, the combined customer base generated $16B in online revenue and realized $5B in revenue directly attributed to search.
“Searchspring is not only easy to use but it’s a one-stop-shop for manual and rule-based site merchandising, intelligent search, and smart automation in navigation – all paired with actionable reporting that’s easy to digest for our merchandising teams. We have been able to quickly optimize zero search results and boost higher converting styles on site providing the best possible experience to our customers and ultimately driving positive business results,” said Kristine Cruz, Senior Director of Merchandising, Volcom. “We look forward to the merger of Searchspring and Nextopia under the Searchspring brand and the technology and strategy that will come in the roadmap ahead.”
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The newly merged company will also bring the best of both products together: Searchspring’s strong launch and integration programs, world-class customer support and exceptional search relevancy with Nextopia’s geo-merchandising, personalization and email recommendations.
Today’s online retailers are facing increased pressure to stand out against the convenience that online marketplaces like Amazon offer to consumers. To do so, retailers and brands must differentiate through their brand and shopping experiences. However, the existing tools and technologies previously available to online merchandisers lack the affordability, ease of use, and in-depth control needed for a business user to optimize the shopping experience.
The newly merged company will enable brands to excel through an iterative and data-driven approach to merchandising, giving online merchandisers the necessary tools to control conversion and customer acquisition, ultimately elevating the brand and buying experience for each and every one of their customers.
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With Searchspring’s search and merchandising platform, ecommerce teams can now:
- Make in-the-moment merchandising decisions with user-friendly configuration of product listing displays across search, category and landing pages.
- Increase conversions through a cohesive shopper journey with on-site banner ads and visual merchandising cues.
- Present the right product to the right person, at the right time, with machine-assisted search and product recommendations.
- Attract inspired buyers to the brand’s site by extending recommendations into their email marketing channels.
- Identify opportunities to improve conversion and increase online revenue with actionable reporting and merchandising analytics.
- Control the presentation of their brand without the need for costly development resources. Searchspring matches the brand’s unique website style and experience on launch.
“We are on a mission to give ecommerce merchandisers superpowers. That means constantly looking for new ways to expand the power of our platform,” said Peter Messana, CEO, Searchspring. “The merging of these two amazing teams, technologies, capabilities and more into one force will bring faster innovation that will help emerging direct-to-consumer brands launch high-converting shopping experiences.”
“Throughout the last several years, Verbal+Visual has consistently relied on both Searchspring and Nextopia to provide best-in-class advanced search and merchandising solutions for our clients. Given the importance of search and merchandising within the e-commerce experience, we have immensely appreciated the value of having two of the leaders in the category being such thoughtful partners for us,” said Anshey Bhatia, CEO, Visual+Verbal. “Coupled with the imminent growth of the already best-in-class Searchspring platform, we are eagerly anticipating the future growth of our partnership together with this merger.”
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