What go-to market norms are proven to work in B2B Tech? And how is AI driving more impact for sellers today? Catch the latest trends here in this weekly B2B sales and salestech highlight:
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SalesTech Quote-of-the-Week!
For large enterprises, AI can find valuable applications, especially in areas like chatbots for customer service. Striking the right balance between fiscal considerations and the desired customer communication approach can be a delicate dance. At Valuedynamx we’ve embraced a model where customers or potential clients can initiate a conversation through our website, and a human team member promptly responds. This strikes a balance between automation and personal engagement.
Top SalesTech News of the Week: 02nd October to 06th October
- Vidyard Unveils AI-Powered Sales Assistant to Fully Automate Personalized Prospecting
- eCommerce Inventory Platform Centro Launches with Close of $2MM Pre-seed Funding Round
- Saleo Raises $13M to Accelerate Growth of Ai-Powered, Live Product Demos That Increase Deal Win Rates by 74%
- SugarCRM Unveils Generative AI for Midmarket CRM, Supercharging Sales, Marketing and Customer Service
- Velostics Raises $1.95M to Expand its Unified Scheduling Platform
SalesTech QnA with the Expert
There are endless options to choose from across sales enablement, training, operations, and not to mention lead management, and prospect outreach. What’s most important to consider is if the tool will add value to the prospect’s experience. It’s great if your tech stack can reduce the sales cycle and improve efficiency, but at the end of the day, you want your prospects and customers to have the best buying experience possible, especially during tough economic times.- Chris Parker, VP of Sales at Customer.io
Top Sales and SalesTech Articles on RPA Platforms, Conversational AI, GTM Practices and more!
- With AI, Sales is No Longer a Numbers Game
- Visual Empathy: The New Metric Changing Customer Support
- The Growth of RPA Platforms
- How Conversational AI Improves Retail Output
- Go to Market and Marketing Best Practices with Bryan Law
- What is conversation intelligence?
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 184: Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable
Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics
Episode 182: Improving Technology Sales Renewal Processes: with Brian Fitzgerald, Chief Revenue Officer, Augury