The pressure of sales can sometimes be a lot to handle! With the salestech landscape changing at an ever-increasing pace, new sales technology features and sales technology trends have the potential to allow sales teams to drive results far more easily.
This continuous innovation in salestech though demands a parallel understanding of your target audience behavior AND their changing content consumption habits. Because, this is what will define how you reach out to your prospects and in what way.
Read More: GameOn To Power New NBA Chatbot For Facebook Messenger
Given the market dynamics today, learning about what new sales technology can do for you is not enough until you have a firm grasp on what you really need done, based on your prospect behavior!
These 4 innovative sales and prospecting tips might help!
-
Complement your Cold Calling efforts with a Video outreach
For any prospecting effort, cold calling is usually a part of any overall strategy. According to this recent study C-level buyers said that they’d prefer that salespeople call them. But there are various factors that can make or break your cold calling campaign. Reaching out to the right title, with the right message, at the right time are just starting points!
Video now accounts for over 75% of all of the world’s internet traffic. Cisco’s Visual Networking Index forecasts that by 2022, video will account for 82% of all internet traffic. Given this growing change in content consumption habits goes to show how crucial it is for more sales teams to implement use of videos in their overall prospecting cadence and sales outreach.
Today, 87% of marketing & sales teams use video on a regular basis, up from just 63% back in 2017.
2. Better Personalization in your Sales Emails
Studies have shown how 80% of buyers prefer that salespeople contact them via personalized email and not a mass-marketed – message.
More than 50% of customers will find someone else – even when they’re looking for a provider – if they don’t receive personalized emails, a Salesforce survey had once found.
Read More: Vision.Bi Launches Bento Insights To Address BI Needs Of B2B SaaS Companies
Besides the fact that a lot has changed in sales, including how technology can transform the way you sell, given changing consumer behaviors and the wide choice of sales tools that are available today, what works best is identifying which of them can help you reach your prospect by helping you break through all the noise.
3. Buyers are making decisions without intervention from sales or any human help!
60% of your buyer’s decision process in valuating a product is now made online!
Buyers are vetting and making selections without the intervention of any sales member using online references and peer reviews.
A Nielsen study on trust found that 84% of buyers are influenced by recommendations from friends or family.
The typical salesperson’s role of today is therefore no longer restricted to just providing information about a service or product. It now hinges on building a better bond and relationship with the prospect.
4. Your Prospects don’t want to be sold to!
In Sales, it helps to keep in mind that your prospects already get sold to, a lot! They already receive their fair share of cold calls and prospecting emails. This can easily make them adopt an “all salespeople are annoying” attitude!
At a time where there is no dearth of information, what prospects want most is a valuable conversation. A valuable Sales Conversation! Answers to questions that can help your prospect achieve their own goals is key to establishing a better work relationship and selling better!
Conclusion
What differentiates the best salesperson from the rest? At the root of it all, the ability to understand and even predict customer needs and dovetail your sales and prospecting efforts to match it! And well of course, the right choice of salestech!
Read More: Sales Training Companies Richardson And Sales Performance International To Be Merged