LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn’s existing platform – Success Hub for Marketers. Currently, LinkedIn has 645 million members and 30 million businesses from across the globe. Marketing Insights’ launch further empower Marketing teams to promote their connection and ideas at a central destination for professional networking. With this launch, LinkedIn has ensured that every data-driven marketer has access to a robust source of insights around people, industries, and advertising.
In an official LinkedIn blog, Jennifer Brett, Head of North American Insights, Marketing Solutions, wrote –
“With so much data, though, we know it can be difficult to wrap your arms around everything and pinpoint the most valuable information for your needs.”
Jennifer continued,
“Great Marketing is both an art and a science. The former is fueled by the creativity and unique skills of your team. The latter is driven by high-quality data that’s both accurate and actionable — this is where LinkedIn can lend an assist. In the Insights and Research hub, you’ll find a wealth of useful information divided across three categories.”
What LinkedIn’s Marketing Insights Do?
LinkedIn Insights would power Marketing, Sales, Advertising and related efforts to drive business growth. For Marketing teams of any size, LinkedIn can lend an assist with the Insights and Research hub. This hub is an accessible repository of useful information divided across three categories.
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These are:
People Insights
To learn about your audiences on LinkedIn at an aggregate level and to target them with campaign strategy and drive more effective reach and engagement.
People Insights also taps location data, skill matrix and the kind of influencers they follow, which makes Marketing Insights even more relevant to promote content that is most likely to resonate with specific audiences.
Industry Insights
A key addition to Marketing Insights, Industry-related content is available here. It also provide including vertical specific insights from MarTech and SalesTech ecosystems. Marketing teams can work with “ample data pertaining to an assortment of verticals such as Financial Services, Tech, and Healthcare.”
Industry Insights at LinkedIn would enable marketers to dive deep into industry-related practices and ascertain what leaders and benchmark companies do to demonstrate their effectiveness in targeting various audiences at different ‘buying’ stages.
Advertising Insights
This section is designed to help you fully understand the LinkedIn advertising landscape from every angle so you can measure and maximize your Marketing impact.
– Guidance on sophisticated performance measurement so you can better match your ad strategy with core business objectives
– Exploration of branding techniques, tactics and measurement on the platform
– Research and advice on aligning your Sales and Marketing departments to develop a cohesive approach on LinkedIn
According to MarTech RADAR, we find top companies increasingly focusing at driving their quality and quantity of content through various platforms. LinkedIn is among the top destinations to access benchmark Marketing Insights relate to various audiences, industries and geographies.